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Friday, June 20, 2014

Why A "No Overdraft Fees Ever" Offer Drives Broad Account Growth

Why should you put outside your branch PaySound® Checking plan with “no overdraft fees ever!”  Only about one-fifth of consumers have an overdraft in a year, so why would this offer appeal to the 80% who do not even overdraw their accounts?

Research shows that 70% of consumers are “very concerned” about overdraft fees, even if they never overdraw!  Why?  Because they have been inundated for several years now about heinous bank overdraft fees. A savvy marketer could not have designed a campaign to create this level of general consumer angst about overdraft fees.

But you can benefit by pitching the solution right into the heart of this motivation.  Put PaySound® Checking plan with “no overdraft fees ever!” in front of your branch and experience the new traffic.  Most will open other accounts, but they will be attracted by your unique offer.  Our clients prove it! 


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