Competing with Non Banks for Checking Revenue

Mark Olson, CEO of Treliant, is dead on that banks must learn to compete with non banks rather than complain about their lack of regulation.  ("Don't Call Them Shadow Banks - Call Them Competitors.")   It is the same message Accenture executives make in "Banks New Competitors: Starbucks, Google and Alibaba." 

Specifically, while checking revenues are down 20% in the last five years for financial institutions, non banks like PayPal grew revenues 20% every year during the same period on transactions settling to checking accounts as ACH.  

The checking account today is rapidly leaking revenue as competitors win transaction revenue that simply settle to our accounts, stealing our revenue. Download our "A Payments Approach to Checking Revenue" from the bottom of our welcome page to see simple strategies to compete.  You can grow checking "payments" relationships and service charge revenues 40% with compliant fees consumers willingly pay.  Most importantly, it re-establishes your bank checking account relevance in the emerging mobile payments ecosystem.