"No Overdraft Fees Ever" Key Strategy for GreenDot's GoBank

GoBank, the mobile banking option for a checking account offered by Green Dot Bank, the major prepaid card player, focuses on offering a key service other banks do not:  "no overdraft fees ever!"

Plenty of non-banks are leveraging the marketing of “no overdraft fees ever,” like Walmart’s Bluebird Account, American Express Serve prepaid card, or PayPal.  Nearly all banks, however, do not offer a “no overdraft fee ever” checking account.

With over 70% of consumers “very concerned” about overdraft fees, see how PaySound^® can exclusively drive revenues and new customers to you while not cannibalizing any existing fees.