Target Reports Debit RedCard Growing, Stealing Your Revenue!

Target reports in its first quarter earnings report that its decoupled debit “Red” card are now nearly 12% of its sales, and up over the same quarter a year ago.  Of course these transaction avoid any interchange cost and settle to your bank at an ACH, earning you no money.

More important to Target and other retailers, the decoupled debit card allows them to capture valuable sales information and make customer specific offers.  Such strategies where information is more valuable than interchange are why retailers are displacing your debit transactions with their decouple debit cards and prepaid cards, stealing your revenue, relationships and payment relevance!  One third of Starbuck sales are now on its prepaid card, and Cumberland Farms offers $.10 off per gallon of gas with its SmartPay decoupled debit card.

Fight back with PaySound^® payment features!