Why "No Overdraft Fees Ever" Will Drive Checking Revenue and Relationship Growth

•  Fees are still the main driver in the selection and satisfaction with a checking account.
  

                                               Source:  2014 Survey

• The largest fee by far affecting consumers is the insufficient funds fee.
  

                                   Source: 2014 Banking Landscape Report

• 70% of consumers  report being “very concerned” about insufficient funds fees.
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                                            Source: Overdraft Study

• Virtually no bank offers the option of “no overdraft fees ever."

                  

                              Source:   2014 Banking Landscape Report

•  PaySound^® No Overdraft Fees Ever is proven to drive revenue and relationships and does not cannibalize any existing revenues!  Learn more at www.rcgiltner.com..