P.F.
Chang’s today joins Neiman Marcus, Target, Michaels and other major
national retailers in announcing their card purchasing systems have been
breached. This further leverages
articles like the one in USA
Today telling consumers not to use the debit card for purchases at
restaurants, gas stations, online or in-store to avoid thieves having access to
their bank account.
How do you fight back to
assure your number one revenue driver, debit use, is still the customer’s choice
and keep your banking checking account relevant for payments in a mobile and
online world? Promising consumers will
get their money back is not enough.
PayPal is introducing a new “simple
and secure” advertising program to show the customer is in control of managing
payment risk with their PayPal payment methods.
You can see the video below by clicking here.
You can put your customers in
control of managing payment risk and keep using your debit card with the PaySound® Companion Card. Lets talk!
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