Research by the Pew Trust documents that a massive 70% of customers are “very concerned” about overdraft
fees. But some may doubt that a
marketing campaign offering “no overdraft fees ever” would motivate consumers.
Our clients can attest to the
results, but here in addition is some strong evidence. Huntington Bank took the small step a couple
of years ago to offer a “24 hour no overdraft grace period.” This small step drove a 10-fold increase in
new accounts according to CMO David Clifton in the article, “Campaign
Yields Double Digit Growth.”
Our campaign with PaySound®
offering no overdraft fees ever drives new customers to your organization. Only a portion of the new openings take this
account, and the campaign drives new customer volume for all accounts. And best of all, our product structure
assures no cannibalization of existing revenue.
Want to learn more?
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