Two announcements this week
go right to the heart of your retail strategy:
how to grow accounts, deposits and revenues.
The American Banker announced that Bankers
Brace for Deposit Losses, and are looking for way to grow relationships by improving the customer experience. At the same time, KPMG’s
Banking Industry Outlook Survey released this week shows the path to account
and revenue growth will be driven by better meeting customer
needs.
“Banks can learn much from leading
retailers who are able to provide a superior shopping experience…”
KPMG Banking Industry Outlook
We agree, and let’s look as
shown below at the experience provided by the fastest growing segment in the financial services industry, prepaid cards. They are promoting NO OVERDRAFT FEES EVER!
It looks like, as consumerstudies show, 7 out of 10 customers want their payments and accounts to offer “no
overdraft fees ever.” Our clients use
that customer experience to drive account and revenue growth while
cannibalizing no existing overdraft fees with our PaySound®
approach.
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