Tuesday, August 26, 2014

How Banks Can Win In the New Mobile Payments Ecosystem

Many bankers do not see how new mobile payments providers are stealing their revenue and deposits.

It is hidden because the banks never even see all the transactions.  But increasingly consumers have the option to pay with their mobile device which captures funds from a bank account and stores them on the phone for payment. Such phone payment marketers at PayPal, Kash, GoCardless, Transferwise, Venmo, Square, Coin, Clinkle, Tabbedout, and LoopedIn accomplish this with separate or prepaid accounts as illustrated in the article, 10 Ways to Pay With Your Mobile Phone.  These providers are in addition to the retailers like Target, convenience store chain Cumberland Farms and Starbucks who market their own payment cards and phone payment services.

Few doubt that in coming years mobile payments will rule the day.  The result for banks is that deposit balances and transaction revenues are lost while consumers keep the account with the bank and related costs.  They just send their balances, revenues and payments to these alternatives.  And the competitive alternatives promise greater online and in-store shopping security by phone with no card present, as shown by the LoopedIn service below.

LoopedIn Mobile Payments

 So how do you fight back to keep your transactions, revenues, relationships and payment relevance?  Simple and easy-to-implement solutions like PaySound® leverage existing core systems and bank mobile tools with payments branding, prepaid features like no overdraft fees ever, online and in-store shopping security and automated liquidity services.  The tools for you to win are available, the next move is yours.



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