Digital lending drives not only efficiency and new activity,
but up-sales and cross sales. For
example, 80%
of business customers include online in their business loan search reports
NerdWallet. Most are looking for loans less than $100,000, as over half of
all small business loans are under $100,000 as shown below. But these firms bring much more than the
single loan. Our client experience,
shown at right, indicates how borrowers finding your bank online may bring new
other loans to you as well. Or clients
seeking loans will bring you new deposit account relationships.
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