Sunday, September 25, 2016

Why Digital Lending Drives Consumer Loan Profits for Community Banks

In 2015, the average American household had $29,636 in non-mortgage debt.  However, community banks, those under $10B, have only about $2,200 per checking household in loans to individuals, only 7% of the total, from our analysis of FDIC data. 



In a time when revenue growth is so important to community banks, why are they unable to capture such a large revenue opportunity from customers where they already have relationships?  The answer is of course that the profitability of making consumer loans is historically marginal at best with community bank processes.  With bank profitability low, other competitors such as credit card companies and auto companies, developed more efficient delivery and marketing systems.

But digital lending technology has changed the opportunity for community banks. The changing economics of cloud-based loan platforms with broadband access through online access to computer and smart devices have, as McKinsey states, created a sea-change in banking economics.  Because of online and mobile access with ubiquitous, personalized and yet anonymous delivery, community banks can market and deliver loans to their consumer checking households with profitable efficiency and mobile ease of use.  Most importantly, the technology provides all this under their brand, their underwriting, their compliance and their control.


For more information, join us for our free webinar on October 11th at 2:00 pm EST. Click here to sign up.





1 comment:

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