Consumer’s Crave HELOC Preapproval Automation

J.D. Power in its latest study on HELOC lending shows that HELOC lending is the least automated of any lending service.  Just getting a pre-approval application automation like Bruce Van Saun, CEO at Citizens Financial Group, has implemented greatly improves the process.  Top rated performers shown below, have automation like Suntrust, and also offer highly automated unsecured loans for home improvement as well.

HELOC Lending J.D. Power Ratings Suffer From Lack of Automation

Banks like $1B Planters Bank are looking ways to grow home improvement loans and HELOCs.  MinuteLender® can complete an application, approval and loan documents of an unsecured home improvement loan in five minutes.  Others are leveraging our online HELOC full pre-approvals in a minute.  All can be done on a mobile smart device or computer, inside the branch or out.  This speed and simplicity drives more loan volume from new customers and current mortgage referrals, both for secured HELOCs and unsecured loans in minutes.

For more information on leveraging MinuteLender for HELOCs and home improvement loans visit www.rcgiltner.com