Mobile drives banking use today, and consumers access text messages on their phone far more than email. Allowing text-based marketing and access reduces friction and enhances speed of service. A customer needs to enter only a few fields at the mobile site to automate the application, and then can receive offers, execute documents and have their loan funded. Full compliance and adverse action are completely digital and self-service, in-branch or out.
For more information on RCGILTNER digital lending with MinuteLender for consumers and small business, visit www.rcgiltner.com.
Text-based marketing may not be as popular as other marketing techniques like social media and SEO. But it’s really profitable, as most people use mobile nowadays so they can be reached through sms easily. Realising this, I’ve started connecting to my customers through regular text messages using business texting service.
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