Fight Back To Keep Customers Using the Debit Card

USA Today recommends consumers not use their bank debit card for purchases at gas stations, restaurants, online, or in-store.  That pretty much means consumers are told to keep your debit card, the key transaction device leveraging checking accounts, in their drawer at home. 

And USA is not alone, others advise a similar "no debit" payment strategy.  In fact, even your own team is more likely to swipe their credit card, use PayPal or a prepaid card today when shopping online.  Online shopping is of course the fastest growing spending segment where you are losing transaction revenue, relationships and payment relevance.

It is time to fight back with a simple solution that is better than PayPal or prepaid, lets you keep all the revenue and is easy to implement with your existing systems:  the PaySound^® companion card.