Financial institution service charge revenues are not
growing, and total less than $40 Billion for the industry. Yet, their banked customers pay $48 Billion
for services to others for liquidity needs that financial institutions do not
offer, as shown by the analysis below.
Why are they missing this opportunity? Because small loans to consumers are not
automated and profitable with documented compliance. Yet regulators like Thomas Curry, Comptroller
of the Currency, want financial institutions to provide these services.
Yet, Silicon Valley is providing a myriad of automated,
alternative services for consumers to fill this large and growing market.
FIs can grow revenues, win customers and drive results with
their own online, automated services offering “no overdraft fees ever” and
other liquidity alternatives like PaySound.®
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