On
October 3rd the American Banker published the BankThink article, “High
Cost Bank Loans A Step in the Wrong Direction.” In the article, the author makes excellent
points that financial institutions can provide better services for consumers,
and there is no evidence that FIs can shift use from PayDay lenders.
High
cost loans that require cooling off periods do not serve FI customers, and research
shows payday loan store fronts offer an experience that FIs cannot offer. The solution is not to stoop to their level,
but to offer a “safe” access to credit for those with no credit in a profitable
way.
That
is what SafeLink® does with a “safe” 15% re-usable line of credit that does not
require a credit score and leverages a deposit relationship with the
customer. It adds no risk an FI is not
already accepting in the deposit relationship, but provides a profitable set of
services establishing what FIs do best:
serve customer relationships.
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